Market Research Consultant
Director, Marketing Miracles
About Us
Marketing Miracles was developed by Sheelagh M. in response to the lack of accurate and up-to-date qualitative and quantitative research data that are made available to product or service marketing clients. Sheelagh is a fully trained expert in group process techniques or group dynamics, essential to understanding the reasons underlying how products or services are perceived, giving merit to data collected and measured during the course of any marketing research programme. Marketing Miracles is the vehicle to achieving that in-depth understanding.
Qualifications
Sheelagh M. earned her qualifications from 21 years in field research. She has worked in partnership with Accent Marketing & Research, George Street & Progressive Research (all Edinburgh-based companies) before deciding to establish Marketing Miracles in 2007. She has also worked for London-based companies conducting and moderating group dicussions. Her skills has since included the following:
- Accreditation with the Market Research Society (MRS)
- Adjudicator for focus groups
- Executive research facilitation
- Comprehensive Report production
Our clients
Sheelagh has had many clients throughout her career in market research and has since branched out into the following client categories:
- Retail – Royal Bank of Scotland, Clydesdale Bank.
- Services – Scottish Widows, Standard Life.
- Public Sector – Scottish Executive, NHS 24, Lothian Social Services.
- Other – Learn Direct, Business Gateway.
Testimonials
We look forward to continuing a good solid working relationship with her in the future. Wayne Morris Fieldwork Operations Manager George Street Research